Since the time The Great Indian Election Tamasha has started, I have been waiting to hear the real issues our politicians are promising to address but haven't managed to filter out the same from what our media is reporting - not their fault as there is so much 'news' to report - from Varun Gandhi's 'Saving Hindus' to Lalu's 'Roadroller' plans and of course the spicy war of words between Narendra Modi and Priyanka Gandhi Vadra. Also, when the politicians are not talking about the real issues, what would our media report on! The only manifesto that seems to have got good media attention is Samajwadi Party's 'document'. Not because it is a very important party but because of the ridiculous plans they propose - ban English medium schools, computers and the machines being used in agriculture - all to help increase employment by creating a level playing field of Hindi speaking graduates (why do we need English, our country is on the moon and need not have any communication with the outside world) who would either compute using a slate and chalk or use a bullock cart to plough the fields. Anyways, I decided to check out manifestos of both Congress and BJP, the two leading parties who are staking claim to power. Broadly, both the parties talk about good governance, economic growth, security and development (especially in the villages), focus on the youth, etc, etc. Peculiar things I noticed in BJP's manifesto include 'Jai Jawan in Action' (separate pay commission for the armed forces, no Income Tax, etc - smart move considering the armed forces are up in arms against the ruling government concerning the pay commission) and 'Defending the Civilisation' (building Ram Mandir, saving Ram Setu, cow protection, cleaning Ganga, etc - shall we clean the Yamuna also please?). Congress on the other hand also had two points that BJP did not address, 'Judicial Reforms' (yes please yes) and 'Involvement of overseas Indians in development' (good thought - but the overseas Indians probably need our support now considering the economic slowdown).
In terms of marketing, Congress' focus seems to be on the country's development, while BJP is focused on the message of change - changing the failed current government and getting a determined leader and a decisive government. They even have a slogan: 'Aren't YOU a volunteer for change yet?' to invite online volunteers; check our L K Advani's website which even has Congress bashing sections such as 'All in the name of Nehru-Gandhi family' and 'Educating Dr Manmohan Singh'. I must congratulate BJP on its Web 2.0 approach in wooing the youth through Mr Advani's blog and presence on social networking platforms such as Orkut, FaceBook and YouTube; however, I wonder whether he himself updates his blog posts and also is he the right face for the party to target the youth? There is also a blog dedicated to Rahul Gandhi, which projects him as the next prime minister (I don't think it is an authorised blog, though it gives the copyright to Rahul Gandhi only). My personal favourite is the musical war of the two parties, Congress' version of Rahman's Oscar winning song, 'Jai Ho' praising the government's achievements and BJP's 'Bhay Ho' saying just the opposite.
Anyways, I am no expert and would leave the analysis to the Sanghvis, Thapars, Goswamis and Roys of the world. But what I have is 1 vote, which I will use wisely (well, hopefully!) and I urge everyone to do so. Before I end this post, I have a few messages as a voter to some of the esteemed politicians in the country:
- Dear Mr Modi: Budhiya (old woman) or Gudiya (doll), why are you so obsessed with the Congress party's age or is it the leading women there (in that case, it is bad manners to comment on a woman's age)?
- Dear Mr Varun Gandhi: I feel sorry for you. Who writes your speeches? I'd advice you to sack him/her.
- Dear Ms Mayawati and Ms Maneka Gandhi: We have seen umpteen number of Nirupa Roy films and have a fairly good idea about Maa Ka Dukh (a mother's pain/sadness); so please spare us the debate, maybe, we can talk about the real issues?
- Dear Ms Priyanka Gandhi: Congratulations! your party has made a smart move to have an un-official mouthpiece to make tongue and cheek remarks on the competition. From Varun Gandhi to Modi to Mulayam Singh, you seem to have an unlimited supply of quotable quotes.
- Dear Mr Advani: We know you are a good orator and that is why challenging Dr Manmohan Singh to a live debate, but what is the fun when we know you won't give him a chance to speak. Anyways, it is a good idea though.
- Dear Dr Manmohan Singh: Come on don't be shy, come out and talk to us about what you stand for and why are you the right man for the post.
- Dear Laluji: I love your idea of a roadroller but it is not legal in India to kill anyone, you know.
- Dear Amar Singh ji: Your bade bhaiyya, Mr Bachchan blogs in English and on a computer, maybe he could employ a few people to write postcards in Hindi for his dedicated readers. Employment ka employment, postal revenues will also increase. What say?
- To all the Bollywood celebrities: You all are doing a good job by urging the country to vote but do not run away to South Africa on the D-Day to watch the IPL matches.
- And of course, Tata Tea: you have a very good idea - Jaago Re. Congratulations for not only having a brilliant marketing campaign but actually making a difference by providing assistance to first time voters and encouraging everyone to vote.
Also read: Jagoo Re by Girish Huria
Cartoon courtesy: http://www.manjul.com/



